Apple has just announced its latest high-end iPhones, the iPhone 15 Pro and 15 Pro Max, and they are set to redefine the smartphone landscape. These new devices are not just the most powerful smartphones Apple has ever made, but they are also the strongest, fastest, and Pro-est iPhones ever.
The iPhone 15 Pro and Pro Max are made of titanium, a material known for its strength and durability. This makes them some of the toughest devices you'll find in the smartphone industry. They come in four colours: black, white, blue, and "natural".
Apple's new iPhone 15 Pro starts at £999 with 128GB of storage, while the Pro Max starts at £1,199 with 256GB of storage. Both will be available for pre-order this Friday and on sale from September 22nd.
The Pro has a 6.1-inch screen, and the Pro Max has a 6.7-inch display. Both are powered by the A17 Pro chip, which Apple claims has the fastest performance in any smartphone and can even challenge some high-end PCs.
With a redesigned GPU, Apple believes these devices could revolutionise the kinds of games you can play on your phone.
Both phones have a USB-C port on the bottom rather than the old Lightning port. But the Pro's USB-C port is not just for charging. Apple says the 15 Pro is the first phone with 10Gbps transfer speeds, which will make transferring photos, videos, or large files off your phone significantly easier.
The new Action Button, which replaces the ringer switch on the left side of the iPhone Pro, is a new feature that you can customise to run shortcuts, bring up accessibility features, open the camera, turn on the flashlight, and more.
The Pros both have Super Retina XDR displays with ProMotion and support both the always-on display and the new Standby mode in iOS 17.
Apple's marketing chief, Greg Joswiak, promised that the 15 Pro and Pro Max have Apple's best cameras yet. They include an upgraded 48-megapixel camera that supposedly takes better low-light photos, captures less lens flare, and uses Apple’s AI systems to take full-res HEIF photos. You can now change your default lens and shoot at multiple focal lengths — 24mm, 28mm, and 35mm — within the main camera. You can also get up to 5x optical zoom, the most Apple has ever offered, to 120mm focal length.
On the video side, you'll be able to shoot 4K60 ProRes video on the devices or even shoot directly to an external drive through the USB-C port (if you have the right cable). The 15 Pro can capture “spatial video,” too, the kinds of 3D content we’ve been seeing for the Vision Pro.
The iPhone 15 Pro and Pro Max are set to be game changers in the smartphone industry. With their titanium bodies, Action Buttons, and powerful features, they are the strongest, fastest, and Pro-est iPhones ever. So, if you're ready to take your business communication to the next level, why not give us a call?
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